GORDON DICKSON
www.MrGiggles.co.uk
In 2000, after a successful career as a bank manager but tired with the "big company" culture, Gordon Dickson decided to take early retirement and pursue something that had always been a hobby of his, entertaining.
"I make money helping people have fun," he says. My business is a people business. Parents, mums and dads hire me to help build happy childhood memories which last a lifetime.
"Social media as I understand it, is helping others understand my business better and helps them understand me as a person, my business ethics, my approachability, my desire to deliver what I promise and then over deliver."
"Some of those people who have seen me are already mentioning me on various parents' sites and I see my business benefiting enormously from me moving from my present passive role to actually participating on the various "social" sites and thereby creating an awareness of what I can offer."
"Marketing is ongoing. My shows bring much word of mouth business. I have a web site and am in the process of building another aimed specifically at the wedding market. Both the existing site and the proposed site provide clients with lots of guidance on how to have a successful and memorable time."
"I do not fully understand social media marketing and how to use its marketing potential. I really must learn about the best and most effective techniques to employ in order to use my time effectively. The boot camp is probably what I need to become an effective player."
www.siftmedia.co.uk - Interactive community publishing 
