KEELY CAPEL
www.Bidabooking.com
After gaining first-hand experience of the travel industry and recruitment sector, Keely Capel launched Bidabooking.com, an Online Auction site for privately owned property rentals.
"We facilitate direct owners in maximising their rental revenues," she explains. “We’re specifically designed to help them gain targeted enquiries and sales in rental weeks that the more standard advertising portals have been unable to."
Set in an auction format the fundamental principle of bidabooking.com is to generate some level of revenue from spare or cancelled weeks as opposed to it going unsold.
Bidabooking.com positions itself as a complimentary service to the standard portals out there, rather than direct competition. Placing an advert with on the site is free, with a fee on the final sale price; effectively offering clients a no sale, no fee guarantee. "As a start up company, we have limited resources and funding therefore every ounce of marketing we undertake really does count," says Keely.
Currently Bidabooking.com has a fan page on Facebook, both Twitter and Myspace accounts and a regular blog. "We have initially been seeing some great success in getting a following, with several diggs on our site as well," says Keely. "However we are finding it hard to convert these members into sales."
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